Facts and figures about digital marketing.


Here are some facts and figures that should demonstrate the importance of digital marketing in business today. There are some links at the end of this piece if you would like to learn more.


  • 4x as many customers would prefer to watch a video about a product or service than read text.
  • There are 2.3 billion active social media users and 91% of brands use 2 or more social channels.
  • According to Forbes 82% of customers conduct online searches.
  • 81% of shoppers do an online search before purchasing.
  • By 2019 video will account for 80% of global Internet traffic.
  • 78% of local mobile searches result in offline purchases.
  • 75% of users do not scroll past the first page of search results.
  • 72% of marketers say that relevant content creation was the most advanced SEO tactic.
  • 72% of consumers who did a local search visited a store within 5 miles.
  • Users who are re-targeted are 70% more likely to be converted to becoming customers.
  • 70% of marketers state that personalized marketing is a key goal.
  • 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
  • 51% of smartphone users discovered a new product or company when searching on their smartphone.
  • Local searches lead 50% of mobile visitors to a store within one day.
  • The top 3 search results on Google get 50% more clicks.
  • Companies that posted 16+ blogs per month got 4x the amount of traffic than those who only posted 0-4 blogs.
  • Deloittes found that when social media is part of a buyer’s research they convert at a 129% higher rate and are 4x as likely to spend significantly more than if social media is not a component.
  • Visual content is 40x more likely to be shared on social media.
  • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
  • Google have announced that more searches take place on mobile in 10 countries, including the U.S.A. and Japan.
  • In 2017 digital marketing expenditure has risen to $77.37 billion outstripping television advertising expenditure which is $72.01 billion.


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